Instagram is your digital business card. When a lead hears your name, the first thing they’ll do is check your profile. If they see helpful Reels, a professional bio, and Saved Highlights that show off your expertise (like "Buyer Tips" or "Neighborhood Tours"), you’ve already won half the battle. Personal branding for realtors on Instagram is about being the "Mayor" of your town. Use Stories to stay top-of-mind every single day.
