How do I stop doing random marketing that does not produce results?

by | Apr 24, 2026 | Mindset and Growth

"Random acts of marketing" happen when an agent lacks a documented strategy. This leads to overspending on the "shiny object of the month."

Refine your strategy with these rules:

  • Follow the 80/20 Rule. Identify the 20% of your activities that produce 80% of your results and double down on them.
  • Create a Marketing Calendar. Plan your content and ad spend 90 days in advance.
  • Focus on "Pull" vs. "Push." Instead of just pushing ads at people, create valuable content that pulls them into your ecosystem (e.g., market reports, buyer guides).
  • Commit to Consistency. Marketing fails when it is inconsistent. If you choose a strategy, stick to it for at least 12 months before deciding it "doesn't work."