Yes. This is the primary function of "Ideal Client Positioning." Your branding acts as a filter.
If your marketing is generic, you will attract generic leads who are often unloyal and price-sensitive. If
your branding is specific: targeting high-net-worth investors or tech-savvy first-time buyers: you will
naturally repel the clients you don’t want and attract the ones you do. Your brand should say, "I am
for this person, and I am not for that person."