Your website shouldn't just be a home search tool: Zillow already exists. Your website needs to be a "Value Hub."
- A strong 'About' page that focuses on how you help clients, not just your awards.
- Lead Magnets: Free downloads like "The Ultimate Seller's Checklist."
- A Blog: Regularly updated content that proves you know your market.
- Video Integration: Let people see and hear you as soon as they land on the page.