To increase production immediately, focus on "Closest to the Money" activities. These are actions that directly result in a signed contract.

Priority list for fast results:

  1. Follow up with existing leads. Most agents have "buried gold" in their CRM, leads they contacted once and never spoke to again.
  2. Call your Sphere of Influence (SOI). Reach out to people who already know, like, and trust you. Ask for referrals directly.
  3. Expired Listings and FSBOs. These are prospects who have already raised their hand and said they want to sell.
  4. Host an Open House. This is the fastest way to meet unrepresented buyers in your local market.