To increase production immediately, focus on "Closest to the Money" activities. These are actions that directly result in a signed contract.
Priority list for fast results:
- Follow up with existing leads. Most agents have "buried gold" in their CRM, leads they contacted once and never spoke to again.
- Call your Sphere of Influence (SOI). Reach out to people who already know, like, and trust you. Ask for referrals directly.
- Expired Listings and FSBOs. These are prospects who have already raised their hand and said they want to sell.
- Host an Open House. This is the fastest way to meet unrepresented buyers in your local market.
