Stop posting just your listings. If your feed is nothing but "Just Listed" and "Just Sold" graphics, people will tune you out. To get clients, you need to post content that follows the 80/20 rule: 80% value and personality, 20% business.
Focus on:
- Educational content: Explain the "why" behind market shifts.
- Local spotlights: Show off the best coffee shops or hidden parks in your area.
- Behind the scenes: Show the messy, real side of being an agent.
- Client stories: Share the wins (and how you solved the problems) of your actual clients.